Today, everyone talks about ROI and the need to make marketing more accountable. Print and radio advertising measurement systems tells which media components work, for rapid ROI improvements. Print & Radio is the largest pre-buyer of national print advertising. In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories. At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience.
Print & Radio Power uniquely drives this demand for high dollar and financial concern through direct response and cost per call radio advertising. They offer programs that cut the risk of advertising by clients, through the use of some programs.
Print and radio also provide Hispanic Advertising. The Hispanic population generally spends an average of 26-30 hours a week listening to the radio – 13% more than the rest of the population. Additionally, readership of weekly community and free newspaper remains high and consistent.
Print and Radio is providing all advertising opportunities at one place.
